Opening of The First Showroom of The Russian AURUS in Moscow
Aurus, Russian’s new high-end manufacturer, opened its first showroom in Moscow, marking the official launch of the sale of its cars to the public, and ultimately a luxury limousine used by the country’s president, Vladimir Putin.
Russian-made limousines are set to become the successor to ZIL sedans that have transported Soviet leaders in the past. Unlike them, the new car manufacturer plans to expand into markets such as China, Europe, North Africa and the Middle East, according to Reuters.
“We expect a similar showroom in China to appear in 2020-2021,” Industry and Trade Minister Denis Manturov said at the opening ceremony of the Aurus exhibition in Moscow. Prices start at 18 million rubles, or $ 274,000, for the Senat Limousine, with the company already accepting orders for the car since February. Aurus CEO Adel Shrinov said the potential customers would include not only government officials but also businessmen. “We believe the public will be very diverse,” he said.
The Senat Limousine with a V8 engine produces 590 horsepower and 880 Nm of torque, and power is sent to all four wheels. An armored version with a longer wheelbase with the same engine is also available. Aurus plans to expand its lineup with four-seater convertibles, minivans, SUVs and the last two models expected to be presented at the Moscow Salon in 2020, according to Mantorov.
The new Russian brand also plans to release more electric versions, including a fully electric model, which is expected to be ready by 2024-2025.